RESONATE
RESONATE is your backstage pass to the world of storytelling, branding, and business growth. I’ll take you behind the scenes with top entrepreneurs, thought leaders, and consultants to uncover the real strategies they use to build authentic brands and craft messages that truly resonate. With a mix of actionable advice and inspiring personal stories, this podcast gives you the tools to grow your influence, impact, and income—by mastering the art of storytelling.
And as for me? I’m Shannon Jenkins. I’ve helped executives at Fortune 500 companies like Google, Nespresso, Nestlé, and KPMG—plus some of the biggest online creators— create presentations that get people to sit up, lean in, and take action. But what really lights me up? Helping entrepreneurs, coaches, and consultants find stories that feel real—the ones that connect on a human level and inspire lasting change. (And we’ll have fun along the way, because let’s face it — JOY is the secret to real success).
Connect with me on IG: https://www.instagram.com/shannonjenkins.co/
Or through my website: https://www.shannonjenkins.co/
RESONATE
How to *Actually* Achieve Your Goals in 2024: 3 Steps To Shifting Your Identity w/ Anthony Trucks
New Year is the time when we often get reflective about CHANGE. Setting new goals. Shifting our behaviors. Taking new actions. But do you know what is even more important than that? Shifting your identity.
Our expert guest on the show is identity shift coach, podcaster and best-selling author Anthony Trucks. Prior to being a successful business owner, Anthony had to undergo his own identity shift. Growing up in foster care, Anthony lived with six different families by the time he was six years old. Statistically, he was more likely to end up homeless or in prison than in the NFL — and certainly, no one expected him to be a published author inspiring thousands on stages around the world.
The lesson? You can’t overcome your circumstances until you change your identity. So what identity shift do you need to make in 2024?
In this episode we discuss:
00:00 Changing Your Habits Starts With This
01:36 This Is Why You Self-Sabotage
06:08 Consistent Action To Challenge Your Identity
10:35 From Foster Child to NFL Player: Finding Self-Worth and Confidence
13:39 What Underlying Beliefs Are Stopping You From Leveling Up?
15:37 Why You Need to Separating Emotions and Actions
19:41 The Secret to Getting What You Want
25:30 Finding The Courage To Do Things Differently
27:48 The Reason Why You Should Do HARD Things
31:46 Developing GRIT, Self-Discipline & Becoming An ACTION Taker
34:55 How To Handle Failure to Succeed Better!
45:44 3 Steps To Shifting Your Identity
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Connect with Anthony Trucks here:
Music by: Flood (Instrumental) by RYYZN https://soundcloud.com/ryyzn
Creative Commons — Attribution 3.0 Unported — CC BY 3.0