RESONATE
Welcome to RESONATE, the podcast for leaders and managers who want to communicate with clarity, confidence, and influence. I’m Shannon Jenkins, a leadership communication trainer trusted by organisations like Nestlé, Nespresso, IMD Business School. If you know your stuff but want to express it more clearly, build trust faster, and create real buy-in for your ideas — this is where you learn how.
RESONATE
Building an Online Business + Finding Your Niche & Core Message
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💌Join the FREE newsletter RESONATE, your bi-weekly dose of storytelling, personal branding, and actionable insights—all designed to help you build a business that truly resonates ✨
In this episode, I’m pulling back the curtain on the crucial steps to building an online business—finding your niche and creating a clear, compelling core message. I dive into my own journey, sharing how I went from “chucking spaghetti at the wall & hoping it sticks” to gaining the clarity and focus that transformed my business.
You'll also hear from past FAVORITE guest Sarah Baldwin, who shares a unique perspective on finding your niche and scaling her own thriving online business. We discuss why honing in on a specific audience is critical in a crowded market, and how to stay aligned with your passion while building a business that resonates.
Whether you’re just starting out or looking to sharpen your focus, this episode is filled with practical insights and candid stories to help you build a sustainable, successful online business.
PS: Connect with me on Instagram, LinkedIn or otherwise drop an email at: hello@shannonjenkins.co
PPS: I HIGHLY recommend listening to the past episode with Sarah - your nervous system will thank you ;) Oh, and connect with her over on Instagram
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